wire South America - International Wire and Cable Fair – was held for the first time from 1 to 3 October 2013, with 173 exhibitors from 26 countries. It was held concurrently with TUBOTECH - 7th International Trade Fair for Pipes, Valves, Fittings and Components – also at the Exposições Imigrantes exhibition centre in São Paulo.

Brazil’s boom in the construction, automotive and consumer electronics industries has led to a marked increase in the demand for wire, cable and tube products. The approximately 15,000 trade visitors registered during the three days of wire South America und TUBOTECH confirmed that there is an increasing interest in an international trade fair for these sectors on the South American continent.

Approx. 15,000 trade visitors came to the Exposições Imigrantes exhibition centre Exhibitors presented their innovations covering 32,000 square metres of gross exhibition space in total. wire South America served as an ideal platform for presenting innovations in wire and cable manufacturing and processing to the international trade audience. TUBOTECH featured approx. 577 exhibitors, giving an overview of tube manufacturing, treatment and processing and also the tube trade.

Both events have been an outstanding opportunity for visitors from Brazil and its neighbouring countries to obtain information on their own continent, while international exhibitors have had an ideal opportunity to present themselves to South America as an important and attractive market of the future.

The organisers, Messe Düsseldorf and Grupo Cipa, were pleased that wire South America attracted not only international market leaders but also group stands from the United States, Italy and China. wire South America was supported by IWMA (the International Wire & Machinery Association), WCISA (the Wire and Cable Industry Suppliers’ Association) USA and ACIMAF (the Italian Wire Machinery Manufacturers’ Association).

Steven Rika, Chairman of the International Wire & Machinery Association, confirmed that the trade fair had gone well: “As on other occasions, this gave us an opportunity to support the members of our association at this renowned event in São Paulo. wire South America – a project which is jointly organised by Messe Düsseldorf and Grupo Cipa – is still in its infancy, and we therefore found the positive response of our members very encouraging for the future. We are confident that this exhibition will become a very clear fixture in the trade fair calendar of the industry. As an industry association, we will promote the next wire South America events among our membership.” Ferruccio Bellina, Chairman of the Italian Wire Machinery Manufacturers’ Association, commented on wire South America: “This first event in Brazil turned out to be successful and satisfactory for the Italian exhibitors. In fact, the trade fair exceeded their expectations concerning visitor quality. The skilled and efficient organisation of Messe Düsseldorf leaves no room for criticism.”

Persons on the picture:   1.	Steve Rika, Vorsitzender der International Wire & Machinery Association 2.	Stephen Wood, Executive Board Member of the International Wire & Machinery Association 3.	Ferruccio Bellina, Vorsitzender der Italian Wire Machinery Manufacturers Association 4.	Arturo Chao Maceiras, Executive Director of the Brazilian Association of Stainless Steel (Abinox) / Core Steel 5.	Peter Byroslawsky Geschäftsführer ITA - International Tube Association  6.	José Adolfo Siqueira, Executive Director of the Brazilian Association of the Industry of Metal Pipes and Accessories (ABITAM) 7.	Joachim Schäfer, Managing Director of Messe Düsseldorf GmbH 8.	José Roberto Sevieri, Operations director from Grupo Cipa TUBOTECH was given valuable support by ITA, the International Tube Association. Peter Byroslawsky, Managing Director of the Association, reports: “It goes without saying for ITA as the world’s biggest association in the tube industry that we should support this most important trade fair of our industry in South America. The last few days proved that participation was very attractive to our member firms and that numerous very promising contacts were made.”

The trade fair duo in São Paulo benefits from the experience previously gathered by Messe Düsseldorf through its two leading international trade fairs – wire, the International Wire and Cable Fair, and Tube, the International Tube Trade Fair, which will be held jointly again for the 14th time at the Düsseldorf Exhibition Centre from 7 to 11 April 2014.

The next wire South America and TUBOTECH will be held from 6 to 8 October 2015 in São Paulo.