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by wireworld on 08/10/2017 - 08:31 am

Tag: Press Releases

Madem Reels Group, a leading manufacturer of wooden reels for the wire & cable industry based in Brazil, will embark on a joint venture with Moorecraft Reels, Inc,a North Carolina based reel manufacturer, in order to provide wooden cable reels throughout North America.  The new joint-venture Madem-Moorecraft Reels USA, Inc., is located at 3006 Anaconda Road, Tarboro, NC 27886.

Madem Reels will provide their proprietary “state-of-the-art” manufacturing technology, including CNC and ink jet machinery for the new joint venture.While Moorecraft will provide the general management, sales, customer support, assembly warehouse and logistics development. Madem brings a global presence for quality and innovation in the wire & Cable industry with manufacturing plants in Brazil , Spain and Bahrain. Moorecraft Reels, a well-established organization in North Carolina brings their market experience and long time business expertise to expand the new joint venture in North American.

“We are very proud to join forces with Moorecraft, a company with 51 years experience manufacturing wooden reels in USA. Certainly the JV will add value to our global customer base, while developing customers located in the USA.” Said Gino Mazzoccato – President of Madem.

Steve Redhage, President and General Manager of Moorecraft, added, “Our two family owned businesses complement each other very well.  The joint venture provides an opportunity to create jobs here in the USA.  We are very excited to be a part of a company that prides itself on quality, customer service and innovation.”